Prosperous 2007

We’ve been discussing how to put our grand vision into practice this year. We’ve survived and grown from a paradigm shift in how business behaves to create value. What does that really mean for our business of branding, identity and design? What is significant in how we can help clients do what they already do, but do it better so that they can take advantage of new communication and media practices?

Two big issues came up continually in our conversations with people during 2006:
- decision-making and choices
- social responsibility

This means that we are going to address these two issues in 2007.

We’re going to start visualizing our value network of people, ideas, practices, products, places and ways of doing things. We’ll share that with as we develop the protocols and tools. Simple things like helping people see what they doing will help them make better choices - and see the impact of those choices.

We’ve also have changed some of our relationships and practices to meet these challenges. Have you been doing the same?